Microsoft CRM Cost: A Game-Changer for Advertising Operations

The Advertising Operations team at Microsoft faced a daunting task when searching for contracts. The process was labor-intensive and prone to errors, requiring staff to email the team, pull data, and navigate complex systems. Analyzing data across multiple repositories was a significant challenge, and applying business rules consistently across tools and processes was near impossible.

To streamline operations, staff had to perform various tasks, including:

* Enter data into SAP for reconciliation

* Enter data into expenditure tracking tool

* Calculate payouts using custom Excel spreadsheets

* Find contracts and retrieve contract details

As Microsoft grew, the Advertising Operations team found themselves coordinating across multiple systems and tools. With advertising agreements being nuanced, non-standard, and containing unique negotiated terms, managing these complex relationships became a significant challenge.

To address this issue, Microsoft Digital was approached to develop a consolidated system for streamlining and managing online advertising agreements from start to finish. The result was the Agreement Management Tool (AMT), an evolution of the on-premises, customized version of Dynamics CRM that improved the advertising contracts system.

Today, AMT is a cloud-based managed service using Microsoft Dynamics 365 to push the limits of what customer relationship management (CRM) can be. By automating, digitizing, and simplifying processes, AMT has revolutionized the way Microsoft manages its online advertising agreements, enabling a global, cloud-based, feature-rich system that manages the entire life cycle of these complex relationships.

With AMT, Microsoft has been able to:

* Streamline operations by consolidating multiple systems into one

* Eliminate manual, inconsistent processes prone to errors

* Simplify data analysis across repositories

* Apply business rules consistently across tools and processes

In conclusion, Microsoft CRM cost is a vital investment for any organization looking to streamline its advertising operations. By leveraging the power of Dynamics 365 and AMT, businesses can manage complex relationships with ease, reduce errors, and increase efficiency.

Microsoft crm cost